
JUSTMAGIC
Defence Startup specializing in Autonomous and Cyber Systems for Military and Civilian Dual-Use applications
​
BUSINESS SECTORS
Aerospace Applications
​
UAVs, Swarm Robotics, Hypersonics, E-Aircraft
​
​
Defense Systems
Automotive Applications
​
CASE Mobility
​
Healthcare & Telemedicine
Cybersecurity & Cloud
​
Industrial & Manufacturing

About Us
Introduction
JustMagic is a Robotics/AI/Autonomous Systems and Cyber/Cloud company designing dual-use products/platforms for Military and Civilian applications for Sea/Air/Land & Space environments.
We operate in the Aerospace, Automotive, Defense, Industrial/Manufacturing, Cloud, Cyber and Healthcare domains.
We use Lean Six Sigma + Theory of Constraints/Critical Chain Project Management driven processes combined with Quality/Reliability/Systems Engineering and FMEA/FTA based Risk Management practices.
​
​
​
Our Vision
​
​ Sir A C Clarke's Rules of Forecasting guide us -
​
​
2nd Law - "The only way of discovering the limits of the possible is to venture a little way past them into the impossible"
3rd Law "Any sufficiently advanced technology is indistinguishable from magic"
​
​
​Standards/ Frameworks followed:
​
> For the Defense business, we follow the ISO, MIL, NIST, DAU and US DoD Standards. We're also aligned to the Govt of India Ministry of Defence DAP2020 standard.
> For the Cloud & Cybersecurity business, we refer the FedRAMP, NIST and ISO standards.
​
> For the Automotive business we follow the AIAG Automotive Core Tools, ISO QMS/HSE/ISMS and the SAE standards for Autonomous Mobility (SAE J3016) and Cybersecurity (SAE J3061).
​
> For the Healthcare business we follow the ISO 13485, 14971 and 62366 standards.
​
> We refer the NASA and INCOSE and other related standards for Systems Engineering.
> We also refer the MIL standards for Reliability Engineering and the SAE/AIAG/Ford/MIL and European standards for FME(C)A & FTA for managing Risk as well as ISO 26262, 61508 & 61511 for Functional Safety/Criticality.
​
​
Key highlights:
#1 Defence Category -
​
> One of the 44 National Winners of the MoD iDEX/DIO Defence Innovation Startup Contest (Individual Protection System category) 2018-19 via SINE IIT Mumbai as Partner Incubator
​
# 2 Autonomous Mobility Category -
> National Top 50 Finalist of India's NASSCOM NIPP Mobility Challenge, 2019
​
#3 Cybersecurity/Risk Category -
​
> Designed, developed and sold a Governance/Risk/Compliance Audit Software product for USD 0.5 million at a 10X return-on-investment for in-house global use across 150+ countries in a world-leading German Automotive Tier1 company, 2015-18 (during employment)
​
​ #4 Upcoming Defence Categories -
​
> iDEX Open Challenge participant 2020 (AI, Hypersonics/Ballistics & Laser proposals)
> iDEX DISC4 Participant –
~ Challenge #1 (Autonomous Underwater Swarm Drones) &
~ Challenge #10 (Reduction of RCS of Naval Warships)
​
​​​​
Defense Concepts (seeking prototype funding):
KAVACH - Robotics & AI-enabled Powered Exoskeleton Armor with Ballistic protection
Kavach is a Biodesign ballistic suit for the Armed Forces, Paramilitary and Law Enforcement agencies for small arms, explosives and shrapnel defense
AIRAAVAT - Autonomous Cloud-based CASE Mobility Transportation platform
Airaavat designed to be SAE J 3016 and SAE J 3061 compliant for L4/L5 Autonomous Mobility with ElectroMobility as an added option for military and civilian dual-use applications
​
​
​NAV-PINAKA - Ballistics Weapons Platform
NavPinaka reduces the barrel-length of a ballistic system by upto 1/3rd using digital design and advanced techniques. It is specifically focused towards Special Forces and SWAT teams.
​
RUDRA - Ballistics Hypersonics Weapons Platform
Rudra addresses the concept of a 'Hypersonic bullet' - the ultimate achievement in the long-range/sniper-fire business @ speeds of 6000 fps/ 2 kmps
​
​
​
​
Defense Concepts (design stages):
​
KUNDALINI - C7ISR BIMS
In the concept phase, KUNDALINI is an AI-enabled Battlefield Intelligence and Management System utilising the C7ISR concept of Command/Control/Communications/Combat/Computers/Cyber/Cloud/Intelligence/Search/Reconaissance for complete management of multiple Commands and Theatres using the NIST ALFUS & 4D-RCS frameworks
​
​
MEGHDOOT- Missile and C-URAM Protection system
In the concept phase,Meghdoot is the Indian equivalent of the Israeli Iron Dome/David's Sling/Arrow-3 system designed to use AI-based tracking and control systems combined with Hypersonic projectiles to defensively intercept and destroy incoming targets while simultaneously functioning as a full-scale offensive system for enemy targets and installations
GARUD - Hypersonic Weapons Platform
In the concept phase,Garud uses a Hypersonic WaveRider craft combined with Gandeev as a lethal air-based weapons system similar to the US ARRW system
​
CHANDRAHAAS - Laser Weapons System
In the concept phase, Chandrahaas uses high-intensity laser-power to identify, track and eliminate targets
​
​
​
Digital/Cyber Solutions (in R&D stages):
​
ADITI - CyberSecurity, Risk , Forensics and Criminology product solution
Aditi is specifically focused on counter-terrorism, cybercrime and crime/fraud detection and prevention
​
​
Heathcare Solutions (in R&D stages):
​
SUSHRUTH - Robotics/AI-powered surgical robot
​
​
​
Our sister sites -
​
https://rupsen2075.wixsite.com/consultmagic
​
https://rupsen2075.wixsite.com/lawmagic
​
We are proud to be associated with iDEX/DIO and SIDM
​
​
​
​
​
​
​
​
​
​
​
​

OUR FOUNDERS

RUP SEN
FOUNDER

MADHUPARNA SEN
CO-FOUNDER

RITUPARNA BOSE
CO-FOUNDER

Contact
JUSTMAGIC
OUR ADDRESS
BEML Layout, Bangalore East, Karnataka, INDIA 560066
Email: rupsen2075@gmail.com
Tel: +91 98454 09148
​
For any general inquiries, please fill in the following contact form: